Yes, we all live in rip-off Britain where petrol (as well as just about anything else you can think of) is prohibitively expensive however help may be at hand!
I found out about this scheme a few weeks ago but thought I would check it out before announcing it to everyone in case it was a hoax. The scheme is called Pipeline Card and if you wish to register you can do so here.
The idea behind the scheme is that enough members of the public register for the card in order to negotiate a discount with a major petrol retailer (similar to company fuel card schemes). A discount has already been agreed in principle with one dealer. The more people that register then the better the chance of negotiating a discount and the bigger the discount will be.
Since registering a few weeks ago I have received 2 e-mails from pipeline, both just general updates about the scheme, so I don't think its just a way for them to collect details and bombard people with spam. To register you only have to leave your name and e-mail address as well. This then makes you eligible for a discount if the scheme is successful.
As far as I can see we have nothing to lose and everything to gain by registering so would recommend that everyone does so. Unless you enjoy paying over the odds for your petrol of course.
Now if only they could do the same for beer!